Privacy Policy

Last Updated: November 12, 2025

This Privacy Policy (the “Policy”) describes how Serenity Gallery (“we,” “our,” or “us”) collects, uses, and discloses your personal information. This applies to information collected in our bespoke retail locations and through our website and related services (collectively, the “Services”).

By providing personal information to us—whether in a store, via correspondence, through our website, or by phone—you consent to our discreet use of your personal information in accordance with this Policy. If you do not agree with this Policy, please refrain from using our Services.

I. Notice at Collection: Our Commitment to Discretion

This section serves as our notice at collection of personal information in accordance with applicable law (including US state laws). We maintain your personal information only for as long as is reasonably necessary or relevant for the business practices described herein, or as otherwise required by law (such as for tax, security, or legal dispute resolution).

Categories of Personal Information We Collect

We collect the following categories of personal information to facilitate your acquisition of an investment-grade heirloom:

Opting Out of Sale or Sharing

We may “sell” or “share” certain personal information, as defined under applicable US law, for purposes including targeted advertising.

If you would like to opt out of the sale or sharing of your personal information, you may do so by contacting us using the methods provided in Section IX. We also process universal opt-out signals, such as the Global Privacy Control (GPC), as a valid request to opt out of the sale or sharing of information linked to that browser.

II. Purposes for Which We Use Your Information

We use the personal information we collect for a variety of business and commercial purposes, ensuring the secure and discreet provision of our services:

• Service & Order Fulfillment: To process your order, send purchased products, facilitate our Lifetime Upgrade program, and process your Private Exchange
• Asset Protection: For detecting, preventing, and prosecuting fraud, identifying and repairing errors, and for network and information systems security.
• Personalized Experience: To provide you with customized content, targeted offers, and to analyze trends to improve our Services and product offerings.
• Marketing & Communication: To send marketing communications consistent with your consent and process your affiliate or content creator program requests.
• Legal & Operational Compliance: To comply with applicable laws and investigations, exercise or defend legal claims, and conduct audits.

III. Sources and Disclosure of Information

We obtain personal information about you directly, through automated collection (cookies), and from third-party sources.

How We Disclose Information

We disclose your information to:

• Service Providers: Third parties who provide essential business, professional, or technical support functions (e.g., fulfilling and shipping orders).
• Advertising & Analytics Partners: Vendors who help us deliver tailored interest-based advertising and understand your use of our Services.
• Legal Compliance: If required by law, court order, or to protect the rights, property, or safety of Serenity Gallery, our customers, or for fraud prevention.

IV. Your Privacy Rights (US Residents)

The following rights apply to residents of California, Colorado, Connecticut, Virginia, and Utah, and are subject to certain exemptions:

• Right to Know, Delete, and Correct: You have the right to know what personal information we have collected, request its deletion, and request correction of inaccurate data.
• Right to Opt-Out of Sale or Sharing: You have the right to opt-out of the “sale” or “sharing” of your personal information for targeted advertising.
• Right to Appeal: If we deny your request, you may submit a request to appeal our decision by contacting us at [email protected]. We will respond to all appeals within a legally mandated timeframe.

To Submit a Request: Please contact us using the methods below. We will request additional information to verify your identity before we can respond.

V. Notice to EEA and UK Residents (GDPR)

For residents of the European Economic Area (EEA) and the United Kingdom (UK), Serenity Gallery is the data controller responsible for processing your personal data.

Legal Basis for Processing

We rely on the following legal bases to process your personal information: Consent, Contractual Necessity (fulfilling your order), Legitimate Interests (security, fraud prevention), and Legal Obligation.

Your GDPR Rights

You have the right to Access, Rectify, Erase, Object, Restrict, and receive your data in a portable format. You also have the following specific rights:

• Right Not to Be Subject to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing, including profiling (the use of Inferences and Commercial Information), which produces legal effects concerning you.
• International Data Transfers: When transferring your personal information outside of the EEA/UK, we rely on legally approved safeguards, such as Standard Contractual Clauses, to protect your data.

VI. Additional Terms and Disclosures

Agent Requests

You may authorize someone (an authorized agent) to submit a privacy request on your behalf. Authorized agents will be required to provide evidence of your written permission. Serenity Gallery reserves the right to verify the agent’s identity and confirm the authorization directly with you before proceeding, in line with our commitment to Unmatched Client Discretion and security.

Financial Incentive Notice

We may offer financial incentives (e.g., discounts) when you provide personal information (like signing up for our email list). Participation is optional, and you may withdraw at any time by contacting us.

Protection and Third-Party Sites

We use technical and administrative measures to protect your personal information. However, we are not responsible for the privacy practices or content of third-party websites linked from our Site, including social network plugins. Your interaction with these third parties is governed by their own policies.

Children’s Privacy

The Services are not directed to children under the age of 16, and we do not knowingly collect personal information from them.

VII. How to Contact Us

If you have any questions or concerns about this Policy or our practices, please contact us:

• Email: [email protected]
• Phone: (727) 351-2622
• Official Mailing Address (Legal Notices):
  Serenity Gallery
  333 3rd Ave N, Ste 400
  St Petersburg, Florida 33701, USA
• Data Protection Officer: [email protected]